Elements of Pride is an online store for Terra Nova. Terra Nova was established in 1989 as a design company providing service to LGBTI sports leagues producing uniforms & promotional t-shirts used by non-profits for fundraising. Our experience with LGBTI organizations led to participation at Pride events. Soon we were supplying our designed items to book & gift shops. Test marketing at pride events has always helped us keep a fresh attitude towards the tastes of our clientele. As of 2008 we have made a pledge to continue to convert our entire inventory into Fair-Trade, Eco-Friendly, sustainable products wherever possible.